If Montepulciano had a love language, it would be wine.
This historic hilltop town is the birthplace of Vino Nobile di Montepulciano, a noble red wine made primarily from Sangiovese grapes (locally known as Prugnolo Gentile). It's one of Italy's oldest regulated wines (mentioned in documents as far back as the 8th century!), and arguably, still one of Tuscany's best-kept secrets.
Here's your go-to guide for the best wineries in Montepulciano, complete with tasting tips, cellar tours, and insider recommendations.
Cantina De' Ricci: The Underground Cathedral of Wine
If you only visit one winery, make it Cantina De' Ricci. Located just steps from Piazza Grande, this historic cellar feels more like a cathedral than a wine cave.
Why visit:
- Stunning Renaissance architecture underground
- Informative and atmospheric guided tours
- Excellent Vino Nobile and Rosso di Montepulciano tastings
Tip: Book ahead for guided tastings and tours, especially in summer.
Contucci Cantine: Wine with a Noble Pedigree
Located right on Piazza Grande, Contucci is one of the oldest winemaking families in Montepulciano, with over 1,000 years of history.
Why visit:
- Free tastings (with option to purchase)
- Ancient cellars beneath a noble palazzo
- Rich history and stories from the staff
Tip: Ask to meet Adamo, the beloved cellar master featured in many travel stories.
Talosa: Wine Tasting with a View
Just off the Corso, Talosa offers tastings in a historic cellar, plus a modern rooftop terrace with panoramic views of the valley.
Why visit:
- A perfect blend of tradition and modern tasting experience
- Beautiful cellar with Etruscan-era stones
- Tasting options include snacks and pairings
Tip: Try their Riserva wines. They age beautifully.
Avignonesi: A Countryside Winery Worth the Drive
Located just outside Montepulciano, Avignonesi is one of the top biodynamic wineries in Tuscany.
Why visit:
- Guided vineyard tours and elegant tasting rooms
- Organic and sustainable winemaking
- Option to pair tastings with lunch or a picnic
Tip: This is a great day trip for travelers with a car or private driver.
Salcheto: Eco-Friendly and Innovative
Salcheto is a pioneer in sustainable winemaking, and their wines are just as bold as their philosophy.
Why visit:
- Fully off-the-grid winery
- Modern tasting rooms and a beautiful terrace
- Offers light lunches and wine pairings
Tip: Their Obvius line is made without added sulfites, perfect for natural wine lovers.
Bonus: Enoliteca Inside the Medici Fortress
If you're short on time or want to sample a wide variety, visit the Enoliteca in the Fortezza. You can self-pour from dozens of Montepulciano wines using a prepaid card system.
Why visit:
- Taste multiple Vino Nobile labels in one stop
- Gorgeous setting inside a historic fortress
- Open most of the day, and no reservation needed
Tips for Wine Tasting in Montepulciano
If you're visiting during the high season (May through October) you'll want to make reservations for tours and tastings. Most tastings range from €10–€30 depending on the wines and pairings. Also, don't be afraid to ask questions (or practice your Italian)! Locals are proud to share their knowledge, even more so when it comes to discussing an industry they're so passionate about.
And don't forget: You can ship wine home or purchase directly. Most wineries offer international shipping.
More than a wine destination, Montepulciano is a living, breathing wine town. Whether you're sipping in an underground cellar or on a vineyard hillside, each glass tells a story of history, tradition, and passion.
